Digital Marketing and Public Relations Coordinator
About the Role: We are seeking a results-driven and creative Digital Marketing and Public Relations Coordinator to join our marketing team. In this role, you’ll be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Key Responsibilities: Develop and execute digital marketing strategies across various channels (SEO, PPC, email, social media, content marketing, etc.) Plan and monitor the ongoing company presence on social media platforms Launch optimized online ads through Google Ads, Facebook, Instagram, LinkedIn, etc. Track and report on campaign performance and analytics (traffic, conversions, engagement) Perform keyword research, on-page optimization, and content recommendations for SEO Collaborate with content creators, copywriters, and other team members to create engaging content Stay up to date with the latest digital marketing trends, tools, and best practices Develop and execute effective PR campaigns and media strategies that align with business goals Qualifications: Bachelor’s degree in Marketing, Communications, or related field 2+ years of experience in digital marketing or a related field Solid knowledge of SEO, Google Ads, Meta Ads, email marketing platforms, and web analytics tools (e.g., Google Analytics, SEMrush, HubSpot) Strong analytical and problem-solving skills Excellent written and verbal communication Ability to manage multiple projects and deadlines
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