Sales Analyst
Sales Analyst
The Sales Analyst is responsible for collecting, analyzing, and interpreting sales, customer, product, and market data to provide meaningful insights that support commercial decision-making and business performance.
The role is primarily responsible for preparing and maintaining accurate and timely sales reports, dashboards, forecasts, and key performance indicators, ensuring management has reliable information to monitor performance and make informed decisions. Working closely with the Sales Manager and Commercial Marketing Manager, the Sales Analyst monitors sales performance, identifies trends, opportunities, and areas for improvement, and evaluates the effectiveness of promotional
and trade marketing activities. The role provides actionable insights and recommendations that support revenue growth and the achievement of the company’s commercial objectives. All duties and responsibilities must be performed in accordance
with company policies and procedures and in alignment with TBC/BNB standards.
Specific responsibilities
- Prepare and analyze daily, weekly, and monthly sales reports by customer, product, brand, category, territory, and Sales Representative.
- Monitor actual sales performance against monthly targets, budgets, forecasts, and prior year results.
- Identify sales trends, opportunities, performance gaps, and areas requiring management attention.
- Develop and maintain sales dashboards and key performance indicators (KPIs) for management and the Sales team.
- Provide the Commercial Director with timely analysis to support sales planning, target setting, territory management, and performance reviews.
- Monitor individual Sales Representative performance against assigned targets and provide regular performance reports.
- Analyze customer purchasing patterns and identify opportunities to increase sales, distribution, product assortment, and customer penetration.
- Monitor product performance and identify fast moving, slow-moving, and underperforming products.
- Review inventory levels in relation to sales trends and provide information to support appropriate stock planning and product availability.
- Work closely with the Commercial Marketing Manager to analyze trade marketing activities, promotions, and product activations and measure their impact on sales performance.
- Conduct pre- and post-promotion analysis to determine the effectiveness and return of promotional activities.
- Assist with the preparation of sales forecasts and annual/monthly sales budgets.
- Maintain accurate and up-to-date sales databases, reports, customer information, and performance records.
- Prepare presentations and reports for management meetings and sales performance reviews.
- Provide relevant market and customer insights to the Commercial Director.
- Support the Sales team with information and analysis required to improve customer discussions and identify additional sales opportunities.
Experience Skills
- Previous experience in sales analysis, business analysis, commercial analysis, finance, or a similar analytical role preferred.
- Strong analytical and problem-solving abilities.
- Advanced proficiency in Microsoft Excel, including formulas, PivotTables, data analysis, and reporting.
- Experience with Power BI or other business intelligence/reporting tools is highly desirable.
- Experience working with ERP, CRM, or sales management systems is an advantage.
- Strong attention to detail and commitment to data accuracy.
- Ability to interpret large amounts of data and translate findings into clear commercial recommendations.
- Strong written and verbal communication skills.
- Ability to prepare clear reports and presentations for management.
- Good understanding of sales processes, customer performance, inventory, promotions, and commercial KPIs.
- Ability to work independently while collaborating effectively with Sales, Marketing, Finance, Customer Service, and other departments.
Specific responsibilities Integrated Management Systems
- Perform work in accordance with IMS policies and procedures. Provide feedback on recommendations for improvement.
- Take necessary steps to control potentially unsafe or poor-quality products and potentially unsafe actions.
- Understand the principles of HACCP
- Ensure the environmental practices are adhered at.
General Tasks
- Assist in the development and implementation of new procedures.
- Coordinate and assist with special projects as assigned.
- Execute reports; daily, weekly and/or monthly reports.
- Attend all required meetings.
- Investigate deviations from company standard to determine root cause of the problems and avoid recurrence.
- Register and filling of the Accident Reports occurred with company vehicles pertaining to the department through our Phronyses system.
General responsibilities
- Be a good team player, willing and able to assist with other operational tasks when necessary.
- Conduct yourself in a professional manner at all times, be a good representative of TBC/BNB at all times.
- Responsible for the administration of the department. Maintain an updated filing system of all reports and other documents accordingly.
- Report any irregularity immediately concerning the environment, safety, food safety and quality.
- Assist colleagues with their duties during their absence.
- To participate actively in cross training programs, referring to the Cross Training Chart.
- Handle the evaluation of employees pertaining to your department according to the Employee Handbook procedures.
- Responsible for the employees time-sheets (Pay clock), and any other personnel documents are filled correctly and on time.
- Supplies periodically administrative data to the HR Coordinator and to the administration on time.
- Follow Management and/or IAD suggestions and make sure work is done according to the latest instructions.
- Ability to handle all information given confidential
Job profile
Level of Education: Bachelor’s degree in Business Administration, Finance, Economics, Marketing, Data Analytics, Statistics, or a related field preferred. Additional training or certification in data analytics, business intelligence, or commercial analysis is considered an advantage.
Experience: Minimum 2 years in an equivalent position.
Personal Qualities: Good communication and organization skills. Time Management.
Strong customer service skills. Good leadership and analytical skills. Social skills. Should be determined and have problem solving skills. A high level of accuracy and attention to detail. Confidential. Initiative. Able to accept flexible work hours. Highly motivated and inspiring. Upright and reliable / trustworthy. Representative. Assertive.
Languages: Proficiency in the English, Dutch, Spanish and Papiamento.